Assistant Director of Sales - Leisure

Abu DhabiTemps Plein03/04/2025
Destination: Abu Dhabi, United Arab Emirates

Scope of work:

Under the general guidance and supervision of the Director of Sales & Marketing within the limits of the established policies, procedures oversees and implements all sales activities in his/her specific area of responsibility.

Job Description:

1.Assists the Director of Sales & Marketing with preparing the annual Business Plan in conjunction with General Manager and other Hotel Management.

2.Assists the Director of Sales & Marketing in producing, implementing and monitoring action plans to ensure Business Plan objectives are achieved.

3.Analyses current and potential markets/trends, co-ordinates all activities to maintain and increase revenue through added business volume and increased rates.

4.Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UAE and international markets.

5.Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications.

6.Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications.

7.Creates and implements special programs to achieve greater productivity through:

  • Increasing average rate
  • Increasing occupancy
  • Increasing business volume during difficult periods
  • Increasing local food and beverage banqueting sales

8.Monitors new accounts and monthly productivities and report back.

9.Assists the Director of Sales & Marketing in directing all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.

10.Assists the Director of Sales & Marketing with weekly reviews of sales team activities to ensure targets and sales objectives are being met.

11.Meets with guests from major producers/organizers of big events staying in the hotel to ensure guest satisfaction.

12.Review the daily business levels, anticipate critical situations and plan effective solutions in conjunction with the department heads, to best expedite these situations.

13.Produces monthly Sales Report and forecasts.

14.Organizes and attends major sales/PR related functions within the hotel.

15.Establishes and continuously updates mailing lists.

16.Assists the Director of Sales & Marketing with arranging and conducting Sales Blitzes, every year in the local market.

17.Keeps updated with new products in the market.

18.In conjunction with the Director of Sales & Marketing establishes comprehensive training programmes for the department.


EDUCATION / EXPERIENCE

The requirements listed below are representative of the knowledge, skill, and/or ability required.


  • Bachelor's degree in Hospitality/Business Management
  • Minimum 1-Year Experience as an Assistant Director of Sales in 4 or 5 Star Hotels in UAE/GCC
  • Minimum 2-Years Experience as a Senior Sales Manager in 4 or 5 Star Hotels in the UAE/GCC
  • Advanced Spoken and Written English
  • Strategic Thinker
  • Outgoing & friendly
  • Locally available in UAE


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